Choosing the right pricing plan is one of the most important decisions you’ll make when starting with Brevo as your email marketing and automation platform. As of 2026, Brevo offers a range of flexible plans designed to fit different business sizes, goals, and email needs — from solo creators exploring email marketing for the first time to established enterprises running high‑volume campaigns.
In this comprehensive guide, we’ll break down all Brevo pricing plans in 2026, explain what’s included in each tier, compare monthly vs. yearly costs, highlight add‑ons and hidden costs, and help you choose the best option based on your situation.
Why Brevo’s Pricing Matters (2026)
Unlike many email marketing platforms that charge based on the number of contacts in your list, Brevo charges based on email sending volume and feature access. This model can be more cost‑effective for businesses and creators with large lists who send fewer campaigns each month.
Brevo’s pricing structure is designed to be predictable and scalable, so you pay for what you actually need, without jumpy prices as your contact list grows — a significant advantage, especially for newsletters and community‑driven businesses.
Brevo Pricing Plans Overview (2026)
Brevo currently offers five main pricing plans:
- Free
- Starter
- Standard
- Professional
- Enterprise
Below is a breakdown of what each plan includes and who it’s best suited for.
🆓 1. Free Plan — $0 / Month
Who It’s Best For
Beginners, solopreneurs, bloggers, or anyone who wants to try Brevo before investing money.
Plan Highlights
✔ 300 emails per day (≈9,000 emails/month)
✔ Unlimited contacts storage
✔ Email & SMS campaign capability
✔ Drag‑and‑drop email editor and templates
✔ Custom templates and reusable sections
✔ Marketing automation (up to 2,000 contacts per month)
✔ Basic reporting and analytics
✔ Customer support
✔ CRM and sales features
✔ Aura AI content tools
All essential features to test and launch your first email campaigns are included.
Pros
- Free forever — no credit card required
- Great way to get started without commitment
- Unlimited contacts storage for growing lists
Limitations
- Daily email send cap
- Some advanced features and support are limited
💡 2. Starter Plan — From ~$9 / Month
Who It’s Best For
Solopreneurs, freelancers, and small businesses starting consistent email marketing and campaigns.
Plan Highlights
✔ From 5,000 monthly emails (more tiers available)
✔ All Free features
✔ No daily send limit
✔ Advanced segmentation
✔ Email & SMS marketing tools
✔ Forms and sign‑up tools
✔ AI content generator
✔ Optional removal of Brevo branding (add‑on)
✔ Basic sales package add‑ons available
✔ Email support
Features scale up based on chosen email volume tier, making this plan flexible.
Key Benefits
- Removes daily sending caps
- More professional features for campaign building
- Ideal plan for regular email usage
Costs
Base pricing starts at around $9/month, increasing with selected email volume.
📈 3. Standard Plan — From ~$18 / Month
Who It’s Best For
Growing businesses ready to scale beyond basic email campaigns.
Plan Highlights
✔ Everything in Starter
✔ Unlimited automation contact limits
✔ A/B Testing
✔ Advanced analytics and reporting
✔ AI send‑time optimization
✔ Landing pages
✔ Priority email support
✔ Up to 3 users (with add‑ons available)
✔ Web push campaigns
This tier is ideal for businesses looking to optimize performance with analytics, automation, and landing pages.
Best For
- Scaling campaigns
- Running segmented audience funnels
- Integrating marketing automation
- Better data insights
🚀 4. Professional Plan — From ~$499 / Month
Who It’s Best For
Marketing teams, ecommerce brands, and businesses with advanced multi‑channel campaigns.
Plan Highlights
✔ Everything in Standard
✔ Higher monthly email volume (150,000+ included)
✔ WhatsApp, web & mobile push campaigns
✔ Contact scoring and advanced segmentation
✔ AI data analytics
✔ Multi‑user access (10 seats)
✔ Advanced ecommerce features
✔ Custom landing pages and more
✔ Dedicated analytics dashboards
✔ Inbound webhooks, automation pressure management
✔ Priority support channels
This plan includes powerful features for high‑volume marketing, personalized communication, and deep analytics.
Who It’s Best For
- Mid to large‑sized marketing teams
- Ecommerce businesses scaling campaigns
- Multi‑channel campaign managers
🏙 5. Enterprise Plan — Custom Pricing
Who It’s Best For
Large enterprises with heavy email volume and complex marketing needs.
Plan Highlights
✔ Custom monthly email volume
✔ Unlimited contacts
✔ Unlimited users
✔ Sub‑organization and account management
✔ SAML/SSO and advanced security options
✔ Dedicated IPs and service agreements
✔ Loyalty engines and mobile wallet notifications
✔ Data warehouse integrations
✔ Custom onboarding and customer success support
Enterprise plans are tailored to big organizations needing maximum automation, deliverability support, and customization.
Pricing
Custom quote based on volume and feature needs — typically much higher than standard tiers.
Annual vs. Monthly Billing — Which Saves More?
Brevo allows you to choose between monthly or yearly billing. With the yearly plan, you typically get ~10% discount on the base price compared to paying month‑to‑month.
Tips:
- Annual plans are best if you’re certain about long‑term usage.
- Monthly billing offers flexibility if you’re just starting.
Pay‑As‑You‑Go Credits
If your email needs are irregular — such as seasonal campaigns, annual reports, or special promotions — Brevo offers prepaid email credits that never expire.
| Credits | Price (Approx.) | Price per Email |
|---|---|---|
| 5,000 | ~$32 | ~$0.006 |
| 10,000 | ~$59 | ~$0.006 |
| 20,000 | ~$95 | ~$0.005 |
| 50,000 | ~$165 | ~$0.003 |
| 100,000 | ~$275 | ~$0.003 |
| 500,000 | ~$940 | ~$0.002 |
This option is useful for occasional senders or those who want full control without a monthly plan.
Important Add‑Ons to Know
Brevo’s base plan prices do not include some optional features — these may add to your monthly costs:
❇️ Remove Brevo Logo
If you want completely branded emails, you may need to add the Brevo logo removal option, especially on lower tiers.
👥 Additional Marketing Seats
Extra seats for team members often cost around $9 per month per user on lower plans.
📍 Dedicated IP Addresses
Useful for dedicated deliverability but typically costs around $251 per year as an add‑on.
💬 SMS & WhatsApp Credits
These are charged separately based on the number of messages and country rates.
Which Plan Should You Choose in 2026?
Here’s a quick recommendation based on your needs:
🎓 Beginners & Solo Creators
→ Start with the Free Plan
• Test features risk‑free
• Store unlimited contacts
• Perfect for small newsletters and initial growth
📈 Small Businesses
→ Starter or Standard
• Starter offers core tools with decent email volume
• Standard adds automation, reporting, and landing pages
📊 Growth‑Focused Teams
→ Professional
• Access advanced segmentation, multichannel campaigns, and AI tools
🏢 Large Enterprises
→ Enterprise
• Scalable solutions with dedicated support and custom features
Final Thoughts
Brevo’s pricing in 2026 is designed to grow with you. Its volume‑based system offers predictability — especially helpful for creators and businesses that send campaigns irregularly or have large subscriber lists.
Whether you’re just exploring email marketing or managing advanced automation and multichannel campaigns, understanding each plan’s nuances will help you make the most cost‑effective choice — without overspending on unneeded features.
If you’re unsure where to start, beginning on the Free Plan and upgrading as your needs grow is a safe and strategic path.
FAQ’s
1️⃣ What are the different Brevo pricing plans in 2026?
Brevo offers five main plans in 2026:
- Free – 300 emails/day, unlimited contacts, basic automation
- Starter – From ~$9/month, removes daily limits, advanced segmentation
- Standard – From ~$18/month, adds A/B testing, landing pages, AI optimization
- Professional – From ~$499/month, advanced automation, multichannel campaigns, analytics
- Enterprise – Custom pricing for high-volume marketing and dedicated support
Each plan is designed to fit different business sizes and marketing needs.
2️⃣ How does Brevo’s pricing model work?
Brevo charges primarily based on email sending volume, not the number of contacts in your list. This allows large lists with occasional campaigns to stay cost-effective. Additional features like SMS, WhatsApp messages, or dedicated IPs may be priced separately.
3️⃣ Can I start using Brevo for free?
Yes. The Free Plan allows up to 300 emails/day (≈9,000/month) and unlimited contacts. It includes essential email marketing tools, basic automation, and CRM features. This plan is ideal for beginners or small newsletters.
4️⃣ What features are included in the Professional plan?
The Professional Plan includes:
- Advanced automation and workflow management
- Multichannel campaigns (SMS, push notifications, WhatsApp)
- AI optimization for send times and campaigns
- Advanced analytics and reporting
- Custom landing pages
- Multi-user support
It’s best suited for businesses or teams with high-volume email marketing needs.
5️⃣ Are there pay-as-you-go options with Brevo?
Yes. Brevo offers prepaid email credits for occasional campaigns. Credits never expire and are ideal for seasonal promotions or irregular email usage. This allows flexibility without committing to a monthly plan.
