Choosing the right email marketing and automation platform is a critical decision for small businesses, marketers, and entrepreneurs. Two of the most popular options in 2026 are Brevo and GetResponse — both powerful, feature‑rich platforms with distinct strengths and areas of focus. This in‑depth comparison gives you the research‑based insight needed to decide which platform fits your goals, whether you’re a beginner launching your first campaigns or a growing business scaling your marketing efforts.
We’ll break down both tools across key categories — pricing, email marketing, automation, landing pages, CRM, ecommerce features, analytics, integrations, customer support, and use‑case fit — to determine how they stack up.
1. Platform Overview: What You Should Know
Brevo
Brevo (formerly known as Sendinblue) positions itself as an all‑in‑one marketing platform focused on email marketing, automation, customer messaging, and multichannel communication. A key differentiator is its pricing model based on email send volume rather than contact list size, which can be advantageous as your list grows.
Brevo’s core pillars include:
- Email marketing campaigns
- Marketing automation workflows
- CRM tools
- Transactional emails
- SMS and WhatsApp messaging
- Landing pages and contact forms
Brevo is especially popular with small and medium enterprises, ecommerce shops, agencies, and service‑based businesses looking for an affordable, scalable solution.
GetResponse
GetResponse markets itself as a comprehensive digital marketing platform, offering not just email and automation, but also webinars, landing pages, ecommerce tools, and sales funnels. It is crafted to serve users who want a single platform for a wide variety of marketing needs, from list building to conversion optimization.
GetResponse’s core capabilities include:
- Email campaigns and automation
- Webinar hosting (live and automated)
- Sales funnel builder
- Landing page design
- CRM and segmentation
- Ecommerce integrations
GetResponse is commonly used by digital marketers, educators, ecommerce entrepreneurs, and consultants who want advanced automation and engagement tools.
2. Pricing Structure: Value Comparison
Effective pricing matters — especially for small businesses and beginners.
Brevo’s Pricing Model
One of Brevo’s most notable differentiators is its pricing structure:
- Free Plan:
Best for beginners and testing
• 300 emails/day (approx. 9,000/month)
• Unlimited contacts
• Brevo branding on emails
• Basic automation and campaign tools - Starter Plan:
• From ~$9–$12/month
• Increased send limits
• Removes daily sending cap
• Email campaigns and templates - Standard Plan:
• From ~$18/month
• Marketing automation
• A/B testing
• Landing pages
• Advanced reports - Professional Plan:
• From ~$449/month
• Predictive segmentation
• SMS & WhatsApp messaging
• Advanced automation and analytics - Enterprise Plan:
• Custom pricing for very high send volumes
Key Benefit: Brevo lets you store unlimited subscribers even on the free plan — a strong advantage if you are building a contact list but are not ready to invest heavily.
GetResponse Pricing
GetResponse uses subscriber‑based pricing, meaning your monthly cost scales with the number of contacts you have:
- Free Plan:
• Basic email and automation tools
• Landing pages
• Limited features - Basic Plan:
• Unlimited landing pages
• Autoresponders
• Email marketing essentials - Plus Plan:
• Marketing automation
• CRM capabilities
• Webinar hosting (up to 300 participants) - Professional Plan:
• Advanced automation
• Webinar capacity up to 1,000
• Ecommerce funnels - Max/Enterprise Plan:
• Custom onboarding
• Dedicated support
Key Consideration: As contact lists grow, GetResponse costs rise — sometimes significantly — which can impact long‑term affordability.
3. Ease of Use and Onboarding
User experience can make or break your ability to launch campaigns quickly.
Brevo’s Interface
Brevo’s dashboard is relatively straightforward but flexible enough for advanced tasks. It groups key functions — campaigns, automation, contacts, and CRM — into intuitive menus. Beginners find the drag‑and‑drop email and landing page editors accessible, though those unfamiliar with marketing tools may need time to explore all features.
Pros
- Logical navigation structure
- Clear campaign wizards
- Integrated CRM and automation tools
Cons
- A bit steeper learning curve for beginners compared to some competitors
GetResponse’s Interface
GetResponse emphasizes guided onboarding and user friendliness. Its interface uses clean dashboards, guided setup wizards, and contextual tips for new users. It also provides an impressive template gallery, making campaign creation easier.
Pros
- Polished design with interactive guidance
- Easy template selection and customization
- Well‑structured campaign setup
Cons
- Feature‑rich interface can feel overwhelming initially
4. Email Marketing and Campaign Tools
Brevo Features
Brevo offers a comprehensive toolkit for creating and managing email campaigns:
- Drag‑and‑drop email editor
- Responsive email templates
- Personalization with merge tags
- A/B testing (in higher plans)
- Segmentation and contact filtering
- Send time optimization
Brevo includes robust capabilities even on free and low‑tier plans. Users appreciate the logical workflow for campaign creation, testing, and reporting.
GetResponse Features
GetResponse also excels in email campaign tools:
- Drag‑and‑drop email builder
- Extensive template library
- A/B testing across campaigns
- Dynamic content blocks
- Behavioral and tag‑based segmentation
- Send timing and optimization
GetResponse’s email tools are powerful and designed for fine‑grained personalization and advanced campaign logic.
5. Marketing Automation and Workflows
Automation is vital for modern marketing — it lets you nurture leads without manual effort.
Brevo Automation
Brevo’s automation workflows let you create sequences triggered by:
- New contact added
- Email opened or clicked
- Page visited
- Custom attributes or events
- List membership changes
Common workflow examples:
- Welcome series
- Abandoned cart recovery
- Lead scoring sequences
- Re‑engagement campaigns
GetResponse Automation
GetResponse’s automation builder is widely considered one of its strongest areas. It includes visual workflow creation, letting you map paths with multiple splits and conditions:
- Time delays
- Email interactions
- Tag behavior
- Goal tracking
- Ecommerce triggers
GetResponse’s automation tends to be deeper and more flexible, particularly for advanced campaigns involving segmentation across multiple paths.
6. Landing Pages and Funnels
Brevo Landing Pages
Brevo provides landing page creation tools that let you:
- Build pages with drag‑and‑drop blocks
- Choose pre‑built templates
- Connect pages to contacts and automation
- Track conversions
Landing page features are solid for basic lead generation and campaign objectives.
GetResponse Landing Pages + Funnels
GetResponse steps it up with an integrated funnels builder:
- Landing pages
- Opt‑in sequences
- Upsell and downsell pages
- Thank‑you pages
- Payment integration
The funnel builder makes it easier to create end‑to‑end user journeys, especially for ecommerce and product launches.
7. CRM and Contact Management
Brevo CRM
Brevo includes built‑in CRM features:
- Contact profiles with interaction history
- Deals and pipelines
- Tags and custom fields
- Activity tracking
- Notes and tasks
Brevo’s CRM is practical and structured, making it suitable for small and medium businesses without the need for a separate CRM subscription.
GetResponse CRM
GetResponse includes basic CRM and segmentation tools, but they are generally less robust than dedicated CRM platforms or Brevo’s implementation. Advanced teams may find GetResponse’s CRM functionality limited.
8. Webinar Hosting and Engagement Tools
Brevo
Brevo does not natively host webinars. Users must integrate with external webinar platforms such as Zoom or Vimeo.
GetResponse
A major advantage of GetResponse is its built‑in webinar hosting capabilities:
- Live and automated webinars
- Registration and reminder emails
- Polls and engagement tools
- Analytics and participant tracking
This makes GetResponse particularly appealing for coaches, educators, and marketers who rely on webinars to generate leads or nurture audiences.
9. Ecommerce Features
Brevo Ecommerce Integration
Brevo integrates with popular ecommerce systems like Shopify, WooCommerce, and Magento. It enables:
- Abandoned cart emails
- Purchase‑based segments
- Custom product recommendations
While it doesn’t build online stores, its ecommerce automation works reliably.
GetResponse Ecommerce Tools
GetResponse provides deeper ecommerce features, including:
- Store building tools
- Product catalog management
- Sales funnels optimized for conversions
- Abandoned cart workflows
- Payment page integration
This makes GetResponse a stronger contender for online sellers who want an integrated selling environment.
10. Reporting and Analytics
Brevo Reporting
Brevo provides clear campaign analytics:
- Open and click‑through rates
- Bounce and unsubscribe trends
- Automation performance
- A/B test results
Reports are actionable and useful for most small‑to‑medium campaigns.
GetResponse Reporting
GetResponse offers more advanced tracking and analytics:
- Conversion tracking
- Funnel performance insights
- Revenue attribution
- Subscriber engagement heatmaps
These analytics are especially valuable for decision‑making and optimization in complex campaigns.
11. Deliverability and Compliance
Both platforms emphasize deliverability through practices such as:
- Domain authentication (SPF, DKIM)
- Compliance with privacy laws (GDPR, CASL)
- Reputation monitoring
- Opt‑in confirmation workflows
Deliverability in practice depends more on list quality and sending habits than platform alone, but both Brevo and GetResponse provide tools to support good sending practices.
12. Integrations and Ecosystem
Brevo Integrations
Brevo connects with key business and ecommerce platforms, including:
- Shopify
- WooCommerce
- WordPress
- Zapier
- CRMs
- Analytics tools
GetResponse Integrations
GetResponse offers a broader integration ecosystem:
- Ecommerce platforms
- CRM systems
- Analytics and BI tools
- Zapier
- Webinar systems
- Webinar APIs
As a result, GetResponse works well in complex tech stacks.
13. Support and Learning Resources
Brevo Support
Brevo offers:
- Documentation and tutorials
- Email and ticket support
- Live chat on higher plans
- Community forums
Support quality often depends on plan level.
GetResponse Support
GetResponse offers:
- 24/7 support on many plans
- Phone support on higher tiers
- Training webinars
- Knowledge base and tutorials
- Dedicated onboarding on enterprise plans
GetResponse generally provides broader support resources across all tiers.
14. Strengths & Weaknesses: Side‑by‑Side
Brevo Strengths
- Predictable pricing (based on sends)
- Unlimited contacts on free plans
- Built‑in CRM and messaging tools
- Simple automation workflows
- Transactional email support without extra add‑ons
Brevo Weaknesses
- Fewer templates than some competitors
- Landing pages are functional but not advanced
- Less extensive integrations compared to GetResponse
GetResponse Strengths
- Robust automation with complex triggers
- Webinars integrated natively
- Advanced funnel and landing page systems
- Deep analytics and conversion tracking
- Larger integration ecosystem
GetResponse Weaknesses
- Pricing escalates with list size
- CRM features less developed
- Webinar and funnel tools can overwhelm beginners
15. Which Platform Should You Choose?
Your choice depends on your goals:
Choose Brevo If:
- You want affordable email marketing with unlimited contacts
- You need built‑in CRM and messaging tools
- You are a small business or beginner focused on email, transactions, and automation
- You want simple and scalable pricing without contact‑based fees
✔ Brevo is ideal for small businesses, startups, and ecommerce shops with growing lists that value simplicity and predictable costs.
Choose GetResponse If:
- You want advanced automation and funnel builders
- You rely on webinars for engagement or lead generation
- You need deep analytics and conversion tracking
- You want a broader suite for marketing, sales, and engagement
✔ GetResponse is ideal for digital marketers, educators, online sellers, and businesses with complex marketing workflows.
Final Thoughts
Both Brevo and GetResponse are strong platforms with significant capabilities. Brevo offers cost‑effective, scalable email marketing with built‑in CRM and messaging. GetResponse provides a broader digital marketing ecosystem with advanced automation, webinars, sales funnels, and analytics.
Your business goals should guide the choice:
- Brevo if you prioritize affordability, scalability, and essentials done well.
- GetResponse if you need deep marketing automation, webinars, and conversion‑focused funnels.
Whichever platform you choose, success will ultimately depend on strategy, consistency, and how well you understand your audience.
FAQ’s
1️⃣ What is the main difference between Brevo and GetResponse?
The main difference lies in pricing and feature focus. Brevo charges based on email sending volume and offers built-in CRM, transactional emails, and multichannel messaging. GetResponse charges based on contact list size and emphasizes webinars, sales funnels, and advanced marketing automation. Brevo is generally more affordable for growing lists, while GetResponse suits complex marketing needs.
2️⃣ Which platform is better for beginners with a small business?
Brevo is often better for beginners because of its free plan with unlimited contacts and intuitive campaign creation. GetResponse offers more advanced features like webinars and funnels, but its free plan is limited and pricing increases with contact growth, making Brevo more beginner-friendly for simple email marketing and CRM.
3️⃣ Can I host webinars on Brevo and GetResponse?
Brevo does not offer native webinar hosting; you must integrate third-party tools like Zoom. GetResponse, on the other hand, provides built-in webinar capabilities including live and automated webinars, registration pages, and reminders, making it ideal for educators, coaches, and online marketers.
4️⃣ Which platform has better marketing automation?
Both platforms offer automation, but GetResponse provides more advanced workflows with multiple triggers, conditional paths, lead scoring, and funnel-based automation. Brevo supports automation based on email activity, behavior, and events, which is suitable for small businesses and simple sequences.
5️⃣ Is Brevo more cost-effective than GetResponse?
Yes, for growing lists, Brevo is generally more cost-effective because it charges by email volume rather than subscriber count. This allows small businesses to maintain large contact lists without escalating costs. GetResponse pricing scales with contacts, which can become expensive as your list grows.
